Source: - By CXOtoday Staff
In order to garner revenues from value-added services (VAS), leading mobile phone-maker Nokia announced plans to launch 'Nokia Money' mobile banking services in 2010.
'Nokia Money' services will make it possible to send money to another person just by using the person's mobile phone number, as well as to pay merchants for goods and services, pay their utility bills, or recharge their pre-paid SIM cards, the company said.
Nokia has already started putting in place a large network of Nokia Money agents.
"We believe mobile financial services offer a market opportunity with long-term growth potential," said Mary McDowell, Nokia's chief development officer. "In many countries, mobile phone ownership significantly exceeds bank account usage," she added.
"Rural consumers will particularly benefit from money transfers, and for urban consumers used to online services we are enabling services such as payment of utility bills, purchase of train and movie tickets, all through their mobile phones," said Teppo Paavola, Nokia VP and head of corporate business development.
Nokia is partnering with Obopay for the services, which can be availed on handsets of any make.
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